Are reciprocal links a part of your link building strategy? Reciprocal links use to be a front leader for inbound linking tactics. However, it is time for a change, because they are not particularly valuable in Googles eyes any longer.
Google is constantly changing their algorithms, and they are now able to identify when two sites have exchanged links for the sake of increasing their number of inbound links.
These intentions defy all reciprocal link algorithms that were initially put into place by Google. In Googles eyes, quality content should enhance link building.
When two websites purposely exchange links they are promoting each others site unjustifiably. In this case, the only reason why the link is being shared is to promote your own website. This is something that Google does not like.
All content that is shared on a website should add value to your products and services. It should be useful content that can be enjoyed by your audience. Because of link building tatics like these ones, Google has put in place a number of ways to identify link schemes.
Inbound linking strategies should never revolve around receiving a link. This type of link building is not favored by Google or any other search engine. Quality and unique links should be built in a more natural way.
A reciprocal link building strategy is not the way forward. Ensure your link building strategy enhances your niche, as this will gain you the most favor from Google and other search engines.
Our team is able to come up with an enhanced backlinking strategy that will last for years to come. It is important that you build links that are high quality and unique, as you never want to appear spammy to Google. Give us a call today to discuss our link building options.