Use Images in Your Search Engine Strategy

Search Engine Strategy

Are you looking for a quality search engine strategy? Page structure and the layout of your website will matter when it comes to optimization. There is a strategy behind building a site that is optimized for search engines. Images are one thing that many website owners overlook. However, there are ways to make your images SEO friendly.

We are not just talking about using ALT tags. Images can play a role in your search engine rankings. Therefore, you want to ensure all aspects of your site are optimized accordingly.

Perfect Example

Say you operate a traveling site and you want to optimize it for the keyword, “Las Vegas hotels.” It is equally important that the marketing statement “Book now and save money” is included.

This tagline is not filled with descriptive text, but it does contain positive marketing characteristics. In this instance, you could  place the tagline in the image and use the keyword in the header tags.

This will allow you to place emphasis on your targeted keywords, while encouraging a marketing opportunity. Plus, you will not detract from keyword consistency.

Images are a fantastic place to interject a marketing message that does not include the keywords that you are targeting. This technique will allow your descriptive text to be indexed. Including the tagline in your descriptive text may cause it to be overlooked.

When you include the correct combination of keywords and marketing taglines, you will be able to target both sides of the fence.

Let Us Help You

Let our team put together a search engine strategy that will increase your search engine rankings. We cater to our customers needs, and devise a plan that will get your website found by your target audience.

Contact us today by phone, email, website contact form or through our online chat to get started on optimizing your website.

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