Most individuals are lost when it comes to knowing how to write SEO content. That’s ok, because we have you covered. Businesses, people, pets: everyone has a blog these days. Blogs are great ways to journal, keep in touch, and educate. In fact, a blog is the best way to position yourself as an industry expert, gain loyal followers, optimize your website for search engine optimization (SEO), and have a little fun in the process.
A blog shows your reader that you understand them, are connected to them, and care about their problems. People come to blogs for advice, how-to articles, and tips on many different topics. Here are some tips for how to write SEO content for your blog.
Before you begin writing, know what you want to write about and outline it. An outline gives you direction, helps you to stay on track, and focuses your article on solving a particular problem efficiently. A cohesive blog post is readable, engaging, and doesn’t waste words on unrelated content. An outline will address all of these issues if you hone in on your points and articulate, making a point to be clear and concise.
Keywords or phrases optimize your content for SEO. But not just any keyword works. Do your research to make sure you’re writing to keywords that people are already searching for. Use Google to type in a word or two about your business and see what it recommends. These are the terms that people search for on Google the most often, and if you choose one or two of them to include seamlessly into your post, you’ll rank higher on Google than if you make up your own.
Headings structure your article and make it more readable. People can grasp what your post is about before reading the entire thing. More importantly, headings help Google and other search engines to scan your article for relevant topics faster, improving your rank and helping more people to find your article.
Nothing is worse than run on paragraphs. Readers get bored if you drum on about the same thing for twelve sentences. Paragraphs break up your article, helping with readability, but also dividing it into manageable chunks with relevant main points so that your reader can comprehend what they just read without zoning out or letting their mind wander.
Link to Other Content
Google rewards those who promote the sharing of knowledge, and if you include links in your post to other industry experts, your Google rank will improve. Links demonstrate that you are sociable online, care what others think, and are open to continuous improvement and collaboration. People respond well to the idea that ‘there’s always more information out there’ and appreciate you for guiding them to it.
Length is a tricky part of writing SEO content, and there is some debate about the optimum length of a blog post. At least 300 words are what you should aim for, although some say 500, giving search engines enough information to rank your article. Anything too long, and your readers will lose interest. Find what works for you and stick to it.
Writing SEO content is complex. There are lots of things you need to understand to make it work, but the beauty of it is, there’s a lot of information out there, and there’s always an affordable professional willing to lend a hand in learning how to write SEO content that will benefit your business.